By Rasa Virketyte
Last Update: 2012-02-23 11:03:56
Tanzania Tea Packers Limited (TATEPA) started in 1995 via the
acquisition of some of the assets of Tanzania Tea Blenders, which was
then part of the Tanzania Tea Authority.69 The Tanzania Tea Authority
(TTA) was transformed in 1998 to a government agency, now Tea
Board of Tanzania (TBT), which since then regulates the Tanzanian tea
sector.70 In 1999, TATEPA went public on the Dar es Salaam stock
market (DSE). It became the third largest company at DSE in 2008.
TATEPA owns 75% of the stock of the Wakulima Tea Company
Limited (WATCO). WATCO buys fresh tealeaves from the
smallholder farmers (SHF) who are members of the Rungwe
Smallholders Tea Growers Association (RSTGA). The Rungwe
smallholder farmers own the other 25% of the stock of WATCO.
WATCO processes the tealeaves into dried tea and sells it to wholesale
companies on the domestic and export markets. TATEPA sells
WATCO tea under the Chai Bora brand in the domestic market. It sells
tea to Teadirect, a subsidiary of Cafédirect Limited, which markets the
tea internationally under the fair trade mark. Headquarters, marketing
centers, and distribution channels of TATEPA are all in Dar es Salaam.
Tanzania has 15 tea companies, including TATEPA. In 2008,
TATEPA had a 70% market share in the domestic market. Apart from
the domestic market, TATEPA is the only tea company that supplies
tea for the global fair trade niche market.
Tanzania is the 26th in the world for the lowest life expectancy of 52.5 between 2005-10.